Recruiting and Selecting

Recruiting and Selecting The recruitment process takes a lot of time and money. This means that you need to find an excellent member of staff the first time rather than someone who needs to be replaced. This workshop covers: Identifying excellent staff Competition for excellent...
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Workforce Planning

Workforce Planning Before organisations can even begin to formulate a workforce plan, they need to get an accurate picture of the workforce they currently have. Organisations need to analyse their workforce to determine areas where there might be excesses or shortages. It is then...
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Profiling the Market

Profiling the Market Market analysis is a systematic investigation of the growth and the composition of a market. Segments divide the market into groups in order to fully investigate a market. This helps to focus the market research to produce relevant and useable results. This...
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Identifying Marketing Opportunities

Identify Marketing Opportunities The aim of marketing is to attract customers. Good information is the foundation for good marketing. This workshop covers: Identify marketing opportunities Assess opportunities to enter, shape or influence the market Investigate marketing...
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Conducting Useful Market Research

Conducting Useful Market Research Market research is a key element within the total field of marketing information. It links the consumer, customer and public to the marketer through information which is used to: identify and define marketing opportunities and problems generate,...
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Advertising and Promoting

Advertising and Promoting Promotion like any other organisational activity requires sound planning and clear strategies that are results oriented. An organisation must promote and market itself and its product or services in order to produce successful sales. This workshop...
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Networking – How and Why

Networking _How and Why Networking involves making efforts to meet people and make contacts with people you have something in common. The main purpose of networking is to develop relationships with others for mutual advantages. Networking can provide you career advice, leads,...
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Promoting a Small Business

Promoting a Small Business To determine the most appropriate focus of marketing opportunities, it is necessary to understand the capability of the organisation, the nature of its products and services as well as its strategic goals. This workshop covers: Develop marketing...
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