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Conducting Useful Market Research

Market research is a key element within the total field of marketing information. It links the consumer, customer and public to the marketer through information which is used to identify and define marketing opportunities and problems, generate, refine and evaluate marketing actions and improve understanding of marketing as a process and of the ways in which specific marketing activities can be made more effective.

This course covers

  • The role of market research
  • Starting with objectives, hypotheses and scope
  • Types and sources of information/ data to be gathered
  • Collecting information/ data
  • Segmentation and recruiting respondents
  • Checking quality of information collected, processing and analysing it
  • Research reports

 

Cost: $60 (includes GST)

Register now to commence course